Deliverables
01
Visual Identity
02
Packaging Design
03
Illustration
About the client
Lupi Coffee offers a caffeine-free alternative made from roasted blue lupine seeds; a product of regenerative farming practices in Germany. The brand needed packaging that reflected its natural origins and sustainable ethos while feeling refined and artisanal.
Packaging Design
Taking inspiration from the lupine flower, I developed a visual identity that feels grounded yet elegant. Muted earthy tones and soft line illustrations evoke calm and craftsmanship, while a handwritten logo adds a personal, authentic touch. The balance of texture and simplicity mirrors the brand’s values of care, sustainability, and quality.
Final outcome
The final packaging design expresses Lupi Coffee’s mission to provide a mindful alternative to traditional coffee; a brand that feels organic, comforting, and rooted in nature.
Conscious & Sustainable
A conscious brand identity where sustainability meets artisanal design.
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