Hi, I'm Alex!
the person behind The Loulou Studio.
I work with independent coffee, food and lifestyle brands who care about the feeling they create, but feel their visuals don’t quite reflect it yet. My role is to help bring more clarity and intention to that side of their business, in a way that still feels true to them.
My approach is grounded in getting to know the people and the intention behind a brand before moving into design. I’m interested in why you started, what your space feels like, who you want to connect with and where you hope the brand will grow. From there, I shape visual identities that feel natural to the business rather than imposed on top of it.
The Loulou Studio isn’t about rushing or producing surface-level design. It’s about thoughtful direction rooted in real strategy, illustration-driven visuals and creating branding that your customers can recognise, connect with and enjoy living alongside.
I work closely with clients from start to finish, keeping the process clear, collaborative and personal. You’ll be working directly with me throughout; from early conversations to final outcomes.
